Christoph Graves

Acquisition Director, Apex Leads

Christoph Graves leads acquisition strategy at Apex Leads, overseeing the design, execution, and scaling of high-performance HNW investor acquisition systems. With a background spanning paid media, funnel architecture, and conversion optimisation, Christoph is responsible for ensuring every campaign is engineered for results — not volume.

At Apex, Christoph works closely with clients to align acquisition strategy with investment structure, geography, and compliance requirements. His focus is on building sustainable pipelines that consistently deliver capital-ready investors while maintaining strict qualification and regulatory standards.

Known for his data-led approach and commercial mindset, Christoph combines performance marketing expertise with deep understanding of investor psychology, ensuring Apex’s acquisition systems convert at the point that matters most — deployment.

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